In a recent webinar hosted by Tim Morton of Prompta AI, with special guest Cintia Pinheiro, Founder of Horus Consultoria, shared insights on the critical shift from traditional change management to AI-enabled change. The session provided a comprehensive overview of how organizations can effectively navigate the evolving landscape of transformation, particularly in regions like Latin America, where Horus has successfully supported numerous transformation initiatives.
Cintia emphasized the need for a dual approach that balances the “heart” and the “brain” in change management. She explained, “One side can see the heart – dealing with people, emotions, and relationships. The other is the brain – the more technical and analytical aspects of change.” This blend, she noted, is crucial for sustaining change and ensuring that transformations are both strategic and people-centered.
The session underscored the limitations of traditional change management, particularly its one-size-fits-all frameworks and over-reliance on rigid templates. Cintia highlighted that many change managers continue to apply the same templates across different organizations, failing to account for unique cultural and business contexts. “We do not adjust the approach to fit different scenarios and cultures,” she said. This misalignment often results in missed opportunities for more targeted, impactful change interventions.
Tim Morton echoed these sentiments, emphasizing the importance of timely data and AI-driven insights as part of AI-enabled change management. “Great change leaders make it look easy, but it’s not,” he said. He pointed to the potential of AI-enabled change management to address one of the biggest challenges in traditional change: resource-intensive frameworks that lack timely, actionable data. By leveraging AI, organizations can streamline change efforts, reducing costs and increase effectiveness through targeted interventions.
The discussion also explored the challenges of maintaining alignment among project teams, especially in virtual work environments. Cintia noted that project teams are often fragmented, with limited integration and communication across roles. “We see the project team not well prepared or not so integrated,” she stated, emphasizing the need for greater cohesion and alignment to support successful transformation outcomes.
Tim further discussed the growing trend of bottom-up change management, where employee sentiment and grassroots insights drive transformation initiatives. He highlighted the importance of leveraging AI to collect and analyze workforce sentiment data, enabling leaders to make more informed decisions and adapt change strategies and plans in a timely manner.
Reflecting on the future of change management, Cintia stressed the importance of expanding business knowledge for change professionals. “We need to understand the business process, structure, and strategy – not just the people side,” she said. She also emphasized the need for flexibility and adaptability in a rapidly evolving market, where change professionals must pivot quickly and design customized solutions for each unique transformation scenario.
The webinar concluded with a call to action for organizations to embrace AI-enabled change, leveraging data and AI tools to drive sustainable transformation. Tim and Cintia underscored the need for organizations to adopt more agile, data-driven approaches that integrate both the emotional and technical dimensions of change.
As Tim noted in his closing remarks, “We’re all part of this move from traditional change management to empowering change leaders with better tools and insights.” For organizations navigating complex transformations, the message is clear: AI is not just a tool for operational efficiency – it’s a powerful enabler of meaningful, people-centered change.
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