Case Study: Focus on Culture Identified Priorities – Prompta AI
Culture Change at a North American Marketing Agency — Identified Priorities and Mobilized Action Business Situation An award-winning North American marketing agency with offices in
Culture Change at a North American Marketing Agency — Identified Priorities and Mobilized Action
Business Situation
An award-winning North American marketing agency with offices in Canada and the U.S. wanted to strengthen its culture and align leaders and teams around a clear set of priorities for the year ahead.
Historically, culture efforts were seen as “owned by HR.” Leadership recognized that meaningful culture change requires broader participation, clearer visibility into what employees are experiencing, and an action cycle that creates real movement—not just plans.
Prompta’s Solution
Prompta partnered with the agency to run a privacy-first culture diagnostic and translate insight into action.
- Sense: Captured confidential, text-based workforce insight signals (privacy-first, no HRIS dependency, no personal identifiable information).
- Analyze: Used Prompta AI to synthesize unstructured input into clear themes and segmented friction points (segmentation is flexible—by function, team, location, level, workstream, etc.).
- Act: Facilitated a leadership review to align on what matters most and convert insights into focused priorities and leader-owned actions.
- Engage: Supported “close-the-loop” communication so employees could see what was heard and what would change.
This process surfaced 39 themes spanning leadership alignment, clarity, communication, and people practices. Leadership aligned on four priority areas to focus on for the year ahead.
Business Outcomes
- Leadership gained a clear, evidence-grounded view of culture priorities (39 themes → 4 focus areas)
- Four leader-sponsored task teams were formed with employee volunteers to build action plans in each priority area
- The organization moved from broad culture aspiration to focused execution, with visible ownership and follow-through
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