Case Study: Focus on Culture Identified Priorities – Prompta AI
Culture Change at a North American Marketing Agency — Identified Priorities and Mobilized Action Business Situation An award-winning North American marketing agency with offices in
Hotspex was scaling quickly and wanted to strengthen culture as a practical operating advantage, focused on how leaders lead, how teams work together, and how decisions and communication happen day to day. Leadership wanted a structured, sustained approach that wouldn’t get displaced by competing priorities.
Prompta supported Hotspex over a multi-year culture change journey combining AI-enabled insight with leadership and manager enablement:
Culture baseline + priorities: established a clear view of what to protect, what to shift, and where friction was emerging.
Leadership alignment: helped leaders translate culture intent into consistent behaviours, decision clarity, and an operating rhythm that reinforced the change.
Manager and team coaching: executive and team coaching to strengthen communication, accountability, and practical leadership habits.
Sustainment: embedded reinforcement into routines and communications so improvements held over time.
Over three years, Hotspex strengthened leadership consistency, improved internal communication and follow-through, and built momentum for sustained culture change. The organization was recognized as #20 in the 2022 Top 50 Inspiring Workplaces in North America.
Culture Change at a North American Marketing Agency — Identified Priorities and Mobilized Action Business Situation An award-winning North American marketing agency with offices in
Identity & Access Management Transformation Business Situation A global Fortune 500 financial services organization needed to reduce identity and access management (IAM) risk and strengthen
Enabling Technology and Transforming Business Business Situation An international Fortune 500 Financial Services company needed to address and manage risks related to access identity and