{"id":38952,"date":"2024-09-25T15:37:19","date_gmt":"2024-09-25T19:37:19","guid":{"rendered":"https:\/\/promptaai.com\/?page_id=38952"},"modified":"2026-03-06T16:05:38","modified_gmt":"2026-03-06T21:05:38","slug":"case-study-focus-on-culture-identified-priorities-prompta-ai","status":"publish","type":"page","link":"https:\/\/promptaai.com\/en\/casestudies\/case-study-focus-on-culture-identified-priorities-prompta-ai\/","title":{"rendered":"Case Study: Focus on Culture Identified Priorities &#8211; Prompta AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38952\" class=\"elementor elementor-38952\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-468e816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"468e816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625521b\" data-id=\"625521b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fa9101 elementor-widget elementor-widget-spacer\" data-id=\"0fa9101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99531e0 elementor-widget elementor-widget-heading\" data-id=\"99531e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Culture Change at a North American Marketing Agency \u2014 Identified Priorities and Mobilized Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bcb6771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bcb6771\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc3ae45\" data-id=\"7fc3ae45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f9d3f5 elementor-widget elementor-widget-text-editor\" data-id=\"59f9d3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Business Situation<\/b><\/h2><div class=\"elementor-element elementor-element-c9cbb57 elementor-widget elementor-widget-text-editor\" data-id=\"c9cbb57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\">An award-winning North American marketing agency with offices in Canada and the U.S. wanted to strengthen its culture and align leaders and teams around a clear set of priorities for the year ahead.<\/p><p class=\"x_MsoNormal\">Historically, culture efforts were seen as \u201cowned by HR.\u201d Leadership recognized that meaningful culture change requires broader participation, clearer visibility into what employees are experiencing, and an action cycle that creates real movement\u2014not just plans.<\/p><\/div><\/div><h2><b>Prompta\u2019s Solution<\/b><\/h2><p class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\">Prompta partnered with the agency to run a privacy-first culture diagnostic and translate insight into action.<\/p><ul type=\"disc\"><li class=\"x_MsoNormal\"><b>Sense:<\/b>\u00a0Captured confidential, text-based workforce insight signals (privacy-first, no HRIS dependency, no personal identifiable information).<\/li><li class=\"x_MsoNormal\"><b>Analyze:<\/b>\u00a0Used Prompta AI to synthesize unstructured input into clear themes and segmented friction points (segmentation is flexible\u2014by function, team, location, level, workstream, etc.).<\/li><li class=\"x_MsoNormal\"><b>Act:<\/b>\u00a0Facilitated a leadership review to align on what matters most and convert insights into focused priorities and leader-owned actions.<\/li><li class=\"x_MsoNormal\"><b>Engage:<\/b>\u00a0Supported \u201cclose-the-loop\u201d communication so employees could see what was heard and what would change.<\/li><\/ul><p class=\"x_MsoNormal\">This process surfaced\u00a0<b>39 themes<\/b>\u00a0spanning leadership alignment, clarity, communication, and people practices. Leadership aligned on\u00a0<b>four priority areas<\/b>\u00a0to focus on for the year ahead.<\/p><h2><b>Business Outcomes<\/b><\/h2><ul type=\"disc\"><li class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\">Leadership gained a clear, evidence-grounded view of culture priorities (39 themes \u2192\u00a0<b>4 focus areas<\/b>)<\/li><li class=\"x_MsoNormal\">Four\u00a0<b>leader-sponsored task teams<\/b>\u00a0were formed with employee volunteers to build action plans in each priority area<\/li><li class=\"x_MsoNormal\">The organization moved from broad culture aspiration to focused execution, with visible ownership and follow-through<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2710d076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2710d076\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b191897\" data-id=\"5b191897\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8edc5d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8edc5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930731a elementor-widget elementor-widget-heading\" data-id=\"930731a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Read More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e3a36 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"36e3a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38731 page type-page status-publish hentry tag-cs\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/promptaai.com\/en\/casestudies\/case-study-oracle-transformation-16-under-budget-prompta-ai\/\" target=&quot;_blank&quot;>\n\t\t\t\tCase Study: Oracle Transformation &#8211; 16% under budget &#8211; Prompta AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Oracle Transformation \u2014 Delivered 16% Under Budget (CPG | ANZ Region) Business Situation An Australia &amp; New Zealand region of a global Consumer Packaged Goods<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/promptaai.com\/en\/casestudies\/case-study-oracle-transformation-16-under-budget-prompta-ai\/\" aria-label=\"Read more about Case Study: Oracle Transformation &#8211; 16% under budget &#8211; Prompta AI\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38911 page type-page status-publish hentry tag-cs\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/promptaai.com\/en\/casestudies\/culture-change-at-a-post-secondary-institution-from-hesitation-to-candid-insight\/\" target=&quot;_blank&quot;>\n\t\t\t\tCase Study: Culture Change at a Post-Secondary Institution \u2014 From Hesitation to Candid Insight\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Culture Change at a Post-Secondary Institution \u2014 From Hesitation to Candid Insight Business Situation Employees were hesitant to share candid input about culture because they<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/promptaai.com\/en\/casestudies\/culture-change-at-a-post-secondary-institution-from-hesitation-to-candid-insight\/\" aria-label=\"Read more about Case Study: Culture Change at a Post-Secondary Institution \u2014 From Hesitation to Candid Insight\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38662 page type-page status-publish hentry tag-cs\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/promptaai.com\/en\/casestudies\/case-study-transforming-payroll-benefits-and-hr-operations-prompta-ai\/\" target=&quot;_blank&quot;>\n\t\t\t\tCase Study: Transforming Payroll, Benefits, and HR Operations &#8211; Prompta AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Payroll, Benefits &amp; HR Operations Recovery \u2014 Restored Trust and Adoption in 6 Months Business Situation A regional Public Health &amp; Research Institute with 4,000+<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/promptaai.com\/en\/casestudies\/case-study-transforming-payroll-benefits-and-hr-operations-prompta-ai\/\" aria-label=\"Read more about Case Study: Transforming Payroll, Benefits, and HR Operations &#8211; Prompta AI\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429e02a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"429e02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/promptaai.com\/en\/casestudies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View All Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Culture Change at a North American Marketing Agency \u2014 Identified Priorities and Mobilized Action Business Situation An award-winning North American marketing agency with offices in Canada and the U.S. wanted to strengthen its culture and align leaders and teams around a clear set of priorities for the year ahead. Historically, culture efforts were seen as [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":35446,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","_mo_disable_npp":"","ub_ctt_via":"","footnotes":""},"categories":[],"tags":[202],"class_list":["post-38952","page","type-page","status-publish","hentry","tag-cs"],"featured_image_src":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Focus on Culture Identified Priorities - Prompta AI &#8211; Prompta AI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promptaai.com\/en\/casestudies\/case-study-focus-on-culture-identified-priorities-prompta-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Focus on Culture Identified Priorities - Prompta AI\" \/>\n<meta property=\"og:description\" content=\"Culture Change at a North American Marketing Agency \u2014 Identified Priorities and Mobilized Action Business Situation An award-winning North American marketing agency with offices in Canada and the U.S. wanted to strengthen its culture and align leaders and teams around a clear set of priorities for the year ahead. 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